Case study: Human services nonprofit consolidates sixteen databases

National Council on Aging provides a national voice for older Americans and the community organizations that serve them.

Solution:

• Customized use of Salesforce Ideas for data collection associated to NCOA advocacy goals
• Integrated social networking platform (the Port) with Salesforce.com
• Configured use of Salesforce.com and Convio Luminate for best possible tracking of advocacy, communication, fundraising and marketing

Results:

• Consolidated 16 separate database structures into one comprehensive, custom CRM
• Standardized business process across six departments, increasing staff efficiency and communication
• Reduced operational costs by over 10%