Cirrus Insight: Salesforce in your Inbox
Every once in a while, we like to give a shout-out to our partners and discuss how we utilize their solution at Idealist Consulting. Today's spotlight is on Cirrus Insight, an email integration app that connects Salesforce and Gmail.
What’s causing poor Salesforce ROI? Chances are it’s a user adoption issue, not a Salesforce issue. Whether you are using Google Apps or Office 365, a smartphone or desktop, the problem remains the same. The people who need to put data into Salesforce don’t always see the value, while the people who need the data out of Salesforce aren’t the ones using it everyday.
At Idealist Consulting, we discovered that the best way to realign the goals between management and salespeople is to simplify the process. That starts with making data input effortless. Most conversations occur in the inbox, but the information discussed needs to be logged into Salesforce. What if that wasn’t the case? Imagine a world where you could put data into Salesforce without switching back and forth between screen or worse yet, the dreaded Bcc. It’s easy if you try.
Instead of telling you how, let’s show. Have a look at the following eBook that tackles how Cirrus Insight helps combat the problem of poor Salesforce adoption by putting the CRM in your inbox. On the go or at your desktop, Salesforce just got a whole lot easier to use.
Salesforce in Your Inbox:
Better Sales Enablement, Better Salesforce Adoption
Adoption of a new technology hinges on two factors: usefulness and ease of use. There’s no argument—a properly functioning Salesforce deployment is useful. But many users find Salesforce overwhelming and inefficient, hurting adoption rates and the usefulness of the CRM.
