5 Ways Nonprofits Can Get Started with Marketing Automation

Presenter(s)
Rachel Rosin, Marketing Programs Manager at Act-On
Kirsten Kippen, Marketing Manager from Idealist Consulting
Kat Krieger, Senior Communications Manager at the Jefferson Awards Foundation

Most marketing automation solutions promise to align sales and marketing teams and increase your lead volume and revenue. But what does this mean for nonprofits? A lot, it turns out! Idealist Consulting and Act-On are teaming up to show you how marketing automation can apply to the world of donors and engagement.

In this webinar you will learn:

  • The top benefits of marketing automation for nonprofits

  • How to identify and create buyer personas

  • How to deliver the right message, at the right time with segmentation

  • How to set yourself up for success by setting clear goals and KPIs

  • Examples of how organizations can use segmentation to supercharge communication

This 45-minute webinar will have plenty of time for Q&A with our experts, and is designed for nonprofits who are ready to upgrade their mass email strategy to the next level.

Watch the webinar