The Banfield Foundation
Grant ManagementThe Objective
The Banfield Foundation, driven by its mission to ensure every pet has access to veterinary care, shelter, and disaster relief, has taken a significant step towards enhancing its operations by transitioning to the Salesforce Nonprofit Success Pack. Recognizing the importance of effectively tracking donations and nurturing long-term relationships with donors, the Foundation sought a robust solution to streamline its processes and extend its reach to better improve the lives of countless animals in need.
The Problem
The Banfield Foundation's primary funding source, consisting of small donations made at checkout in Banfield Pet Hospitals, presented a unique challenge. With an average gift size of $1.66, the Foundation recognized the importance of effectively tracking and reporting on these contributions to cultivate donors and maximize their impact. Seeking a solution that would seamlessly integrate with their existing systems and connect with other applications, the Foundation turned to Salesforce Nonprofit Success Pack. This powerful tool not only provided robust grant tracking capabilities but also enabled the Foundation to generate comprehensive reports on the small donations received. With a clearer understanding of donor behavior and trends, the Banfield Foundation could tailor their outreach efforts and build meaningful, long-term relationships with their supporters. The seamless integration of Salesforce Nonprofit Success Pack with other applications further streamlined their operations, allowing the Foundation to optimize their efficiency and expand their reach.
The Solution
The Idealist Consulting team seamlessly migrated the Foundation's donation tracking processes to NPSP, ensuring a more efficient and streamlined workflow. Additionally, to enhance the Foundation's grant management capabilities, Idealist Consulting created a custom object tailored specifically to their needs. This custom object integrated directly with Form Assembly, allowing for smooth data collection and management throughout the grant application process. The combined efforts of Idealist Consulting and the Banfield Foundation resulted in a cohesive and comprehensive solution that optimized donation tracking, grant management, and data integration.
The Result
The Banfield Foundation witnessed a significant enhancement in donor engagement and personalization, resulting in a remarkable 360% surge in online donations. This achievement can be attributed to the successful integration of Salesforce as the central hub for the Foundation's operations. Salesforce's robust platform now houses the core components of the Banfield Foundation, including custom reports that offer valuable insights into donor trends and demographics. An illustrative example of their data-driven approach is evident in their response to a major flood in Louisiana. Demonstrating their commitment to supporting the local community, the Banfield Foundation swiftly redirected all PIN pad donations from their hospitals in Louisiana towards disaster relief efforts within the state. This strategic allocation of funds showcases the Foundation's ability to leverage real-time data to make targeted and impactful decisions in times of crisis.
“Our goal is to transform transactional donors into a long-term relationships.”
