How nonprofits can get a foot in the door of marketing automation
On Thursday 11/5 at 11am PST, Rachel Rosin (Marketing Programs Manager at Act-On), Kirsten Kippen (our Marketing Manager), and Kat Krieger (Senior Communications Manager at the Jefferson Awards Foundation) are going to be hosting a webinar on 5 Ways Nonprofits Can Get Started with Marketing Automation.
Here’s an exclusive peek into what you could learn during the webinar:
Nonprofits have been abuzz with new advancements in personalized and automated communication for constituents, potential donors, staff, and volunteers. Marketing automation allows you to get a 360 degree view of your contacts, see how they’re engaging with you, and use that information to enhance your marketing strategy.
Segmentation and a solid content calendar are two of the main elements that make up a good marketing automation foundation, and during this webinar we’ll be showing you how to create donor personas that keep your contacts at the heart of your communication plan.
In addition, we’ll see how Act-on’s software looks in action with Jefferson Awards Foundation, a nonprofit that has used segmentation and automation to great effect to supercharge their communication.
This 45-minute webinar will have plenty of time for Q&A with our experts, and is designed for nonprofits who are ready to upgrade their mass email strategy to the next level. You can always check out our archive of past webinars here. If you're interested in marketing automation for your nonprofit, download our whitepaper specifically for you!
Go to marketing automation whitepaper
