Preloader Image

5 Ways Nonprofits Can Get Started with Marketing Automation

Presenters: Rachel Rosin, Marketing Programs Manager at Act-On

Most marketing automation solutions promise to align sales and marketing teams and increase your lead volume and revenue. But what does this mean for nonprofits? A lot, it turns out! Idealist Consulting and Act-On are teaming up to show you how marketing automation can apply to the world of donors and engagement.

In this webinar you will learn:

  • The top benefits of marketing automation for nonprofits

  • How to identify and create buyer personas

  • How to deliver the right message, at the right time with segmentation

  • How to set yourself up for success by setting clear goals and KPIs

  • Examples of how organizations can use segmentation to supercharge communication

This 45-minute webinar will have plenty of time for Q&A with our experts, and is designed for nonprofits who are ready to upgrade their mass email strategy to the next level.

Watch the webinar recording