Marketing Automation 101: what it can do for nonprofits

Your audience expects to be drawn in by your story, persuaded by examples of how you advance your mission, 'sold' by a clear call to action (donate, volunteer, or become a member), and once they're in, they want an easy way to stay engaged. 

By exploring how technology can automate these processes, you are on the cutting edge. Most organizations aren't here yet, but if you can start setting up a foundation for using marketing automation at your nonprofit, you will see incredible returns in the next few years. In this whitepaper you will learn what marketing automation looks like and what it can do for your nonprofit. We will cover:

  • Marketing automation terms and translations

  • Three tiers of functionality

  • The value proposition for nonprofits

  • Setting goals to enable your success

Once you submit this form, you'll be redirected to the pdf online and a copy of the link will be emailed to you for future access.