Case Study: OPB Modernizes Communications with Account Engagement
Oregon Public Broadcasting’s mission is to give voice to the community, connect Oregon and its neighbors, and illuminate a wider world. OPB’s Corporate Support department is responsible for radio, TV and digital ad sales to support this mission. In 2017, they partnered with Idealist Consulting to modernize and improve their communications through Pardot (now Marketing Cloud Account Engagement). They had three key goals:
- Get engagement metrics on emails
- Develop nurturing strategy
- Decrease dependence on manual efforts
The results they got with marketing automation were even more than what they expected.
