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Infographic: 6 steps to successful email campaigns

By: Jacqueline Fassett

If your marketing strategy heavily depends on email marketing, you’re not alone. With 80% of marketers putting email at the core of their strategy, it’s important to optimize all parts of your email campaigns for success.

The best emails start with the best lists. Take a look at your subscribers, think of the actual people, and craft your emails around them. The way you speak to each segment or list should be reflected in your content, design, subject line, and the social media links you include in your emails.

The next step in perfecting your emails is knowing when to send. You’ll want to send emails at times your audience will be paying attention. Consider talking to a few members of your list to find windows of times that work best for them.

Finally, be aware of SPAM laws. The number one pet peeve of anyone with an email address is SPAM. Make sure to include an unsubscribe link in every email.

To help you create successful email campaigns, here’s a quick guide on the 6 steps we’ve just covered plus bonus resources to help you make the most of your email marketing strategy.


Motivated to test out a new email campaign? Ready to choose a new mass email tool? Take a look at our Mass Email Comparison Report to get started.


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