Infographic: Mass Email to Marketing Automation

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By: Kirsten Kippen | 10.27.16

Many organizations struggle to align their marketing growth with their constituent growth. Mass email tools are the first step in correcting this and engaging donors, members, and customers. But what happens when mass email tools are outgrown?

Our infographic shows the 3 stages of growth from simple mass email to full blown marketing automation and what organizations can expect at each stage.

Let us know if you’re in any of these stages and have advice for other readers in the comments below.


What stage is your organization in? Please let us know what you think or what we missed in comments below.


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