Women's Organization Mobilizes Supporters for Disaster Relief

Global Fund for Women advances the rights of women and girls worldwide by increasing the resources for and investing in women-led organizations and women’s collective leadership for change.

Solution:

• Soapbox Engage’s online fundraising and content management tools were implemented to quickly mobilize supporters and donors after Typhoon Haiyan

• Real-time transaction integration with Salesforce

• Used PayPal to maximize contributions through flexible payment methods

Results:

• Online contributions exceeded $75,000, resulting in GFW’s most successful online giving effort ever in response to a crisis

• More than one third of donations came from new supporters

• Donations went directly to helping devastated communities rebuild and safeguard women and children in the aftermath of the storm.

Read the full case study which originally appeared on PICnet's blog here.